Visual Identity, 2024
The Golf Lounge provides an accessible alternative to professional golf courses through state-of-the-art golf simulator technology. Located inside Validation Annex in Santa Barbara, their simulator bays are available by the hour and for various events.
Their brand fonts alternate between two typographic extremes, creating a lively exuberance that feels present, engaged, and ready for action. The pairing generates the same kind of dynamism and agility one would expect from practicing a sport. Editorial New harnesses nostalgia for serif typefaces that were popular in the late 80s and early 90s, both in tech and sports advertising. Media Sans references a more bubbly, playful tone in modern sports. Their brand colors are monochromatic green on green. Mixing a bright, youthful, acidic green with a dark, more established forest green.
Brand fonts are Editorial New and Media Sans. Website is hosted using Readymag.